eMC Business Intelligence provides market insights about:
- what is actually being dispensed from community pharmacy;
- what medicines information healthcare professionals and patients download online from the eMC and eMC Medicine Guides websites; and
- the opinions and experiences of healthcare professionals and people who use medicines. These are gained from surveys published on the eMC and/or eMC Medicine Guides websites.
What is actually being dispensed from community pharmacy?
A unique collaboration between Datapharm and the NHS Information Centre enables Datapharm to provide Prescription Cost Analysis (PCA) data.
PCA data provides information about ALL 800 million prescription items that are dispensed in the community in England each year.
Generated from the NHS' payment process, and available quarterly from Datapharm, it is the most complete, accurate and up to date view of what is actually being dispensed in England.
PCA data can be used as a complement to other market intelligence resources to validate views of the market.
What medicines information do healthcare professionals and patients download online from the eMC and eMC Medicine Guides websites?
Demand for information about the pharmaceutical industry's medicines continues to grow. This is shown in the graph below.
Total Visits to Datapharm websites 2008-2011
The eMC is used predominately by healthcare professionals, and extensively within the NHS.
eMC Medicine Guides is used mainly by medicine users, carers and the general public.
We track trends in downloads of information from the eMC, X-PIL and eMC Medicine Guides, which we can provide on request.
What are the opinions and experiences of healthcare professionals and people who use medicines?
Healthcare professionals and people who use medicines and rely on them want to share their experiences. Datapharm is a channel to ask questions of the users of the eMC or eMC Medicine Guides websites via surveys published on these sites. To discuss your company's requirements contact us.